Tuesday, 3 July 2012

Your Horse Spring clean

I worked with Editor Julie Brown and designer Caroline Barley on Bauer's Your Horse to give the magazine a quick Spring clean.

The five main service sections were made more distinct from each other with better colour branding, and a reworked flatplan helped pace the magazine so that readers could navigate their way more easily.

A new layout system was introduced so complicated step-by-steps are easier to follow.

Although no new typefaces were introduced the style sheets were stripped of unnecessary fonts producing a bolder and clearer type hierarchy.












Fly fishing's Canadian bounty



The latest two issues of Fly Fishing & Fly Tying have performed well on newstand. I work with editor Mark Bowler on the covers, developing the magazine's unique voice with benefit driven cover lines. Super flies with great names like the Purple Prawn and Sewinmeister feature inside!



There's more to Scottish cinema than Braveheart

The stars of Scottish based films grace the cover of the latest National Library of Scotland magazine. Sean Connery, Ewan McGregor, Sir Harry Lauder, Mel Gibson And Gregory's Girl John Gordon Sinclair feature in a story about The Scots' love affair with the movies.

Summer escape

Plan your summer while your travel in the comfort of a First Great Western train. The latest issue of Escape showcases the best seaside towns, international restaurants and historic attractions in the South West.






Historic Scotland's new identity rolled out

Historic Scotland's (HS) member magazine, published by Think gets a few tweaks with the launch of HS's new corporate identity. The latest issue shows off Scotland's best historic attractions for all the family.





Equipped gets bigger and bigger

Equipped, edited by Jenny Hjul and published by David Riddell, gets bigger and bigger.

Ad sales are up and the magazine is being well received by readers.

A projected 60,000 people will leave the armed services over the next 5 years and Equipped is on hand with advice on retraining, resettlement and recruitment.

My role is to train staff and develop the look of the magazine.

Work Update: Classic Bike

Earlier this year I was asked by Bauer's Classic Bike editor Hugo Wilson to spend a few days in the office and coach designer Simon Russell. We developed new layout practices, swapped the fonts to Franklin Gothic and simplified the structure of the magazine.