Tuesday, 27 September 2011

Escape to victory

The latest issue snapped on a First Great Western train...

The cover template is built to accommodates the design of the holder, ensuring good visibility.

I design the passenger magazine on behalf of Think Publishing.

Monday, 26 September 2011

Countryside Voice

The Summer issue of Countryside Voice, the member magazine for the Campaign to Protect Rural England brought readers a breath fresh air last month, now working on the Autumn issue for Think publishing.

Wednesday, 14 September 2011

Fly Fishing & Fly Tying redesign

Mark Bowler, Editor of Fly Fishing and Fly Tying, asked me to redesign his monthly magazine.

I worked with Mark in 2007 on a new logo for the magazine and introduced new fonts, so it was great to be asked back to have a look at the inside too.

Here is a sneak peek at the new look.








Quality work!


Congratulations to Think Publishing who used my designs on the winning pitch for UK Excellence, the British Quality Foundation member magazine.

Friday, 9 September 2011

How 4 magazines stuck to their core personality when responding to 9/11

If your best friend's personality dramatically changed, you'd get confused, maybe put off and perhaps stop seeing each other.

The same goes for magazines brands. Every magazine should have a unique and consistent personality, a voice through which it tells its stories. Editors and designers should treat these values with care, any modification could lead to an alienated readership.

The production of every element of a magazine should be dictated by its core personality traits. Tone, angle, design, story and picture choice should be led by a magazine's brand values, making it easier to decide what should and shouldn't be published. Translated to the point of sale, regular readers will be able to recognise the magazine quickly and new readers will understand what the magazine is all about immediately.

Understanding a magazine's core personality is vital when responding to extraordinary circumstances.Ten years ago I was living and working in New York as an art director for Popular Science magazine. Magazines responded to the attacks in many ways. Here I highlight how 4 titles displayed their core personality to present the 9/11 attacks in completely different ways.


TIME
Time produced a special one-off issue. Time is a news weekly and its cover reflects this. Lyle Owerko's image shows exactly what happened - the reality and horror of the plane crashing into the the South Tower at 9.03am.


VANITY FAIR
The glossy celebrity monthly is an insider's view to the world of pop culture and current affairs. It puts celebrities on a pedestal and treats readers to lavish, superbly lit photographs by top photographers like Annie Leibovitz, Mario Testino and Herb Ritts.

Vanity Fair's quick reaction to the attack was a one-off special edition. Jonas Karlsson set up a temporary studio at ground zero and photographed the emergency workers in grainy black and white. A style that presented the workers as heroes, photographed in the same way Vanity Fair would present a celebrity in its pages


NEW YORKER
An intellectual weekly magazine that reviews, comments and satirises contemporary culture and current affairs. Every issue features an illustrated cover by a well known artist. The September 24th issue featured Art Spiegelman's silhouetted twin towers. A poignant homage to those lost at ground zero. At first glance the cover looks completely black, but on closer inspection the 5th colour black reveals the ghostly outline of the towers.


ROLLING STONE
Launched in 1967 by Jann Wenner, Rolling Stone mixes rock music, politics, comment and culture from a left-leaning standpoint. The magazine is still heavily influenced by its owner-publisher, his personality runs though out each issue and he still signs off the magazine.

In the days after 9/11 many Americas started wearing a stars and stripes lapel badge to show their unity and patriotism. Jann Wenner was no different. Struggling to find a suitable cover image, Jann had his 'flag pin' photographed by Davies + Starr on a simple white background.

All four magazines stuck to their core values when responding to the world changing events of September 11th 2001.

Local interest in 9/11

My local newspaper, the Linlithgow Gazette, asked me to write a short piece for this week's issue after the editor read my blog post recounting my experience of 9/11:

"It shows how innocent the times were that I wasn’t concerned about smoke billowing into the sky as I commuted to my job as an art director. But at work I found my colleagues glued to the TV - a plane had crashed into the Twin Towers.

My wife Kirsty and I had been living in New York for 18 months on September 11th 2001; we felt like we were just settling in.

For 17 minutes everyone thought a private plane had accidentally crashed into the North Tower.

At 9.03 the world changed. We witnessed the killing of hundreds of innocent people live on TV as the second plane hit the South Tower.

As the horror unfolded it became obvious that thousands would die - the World Trade Centre contained more people than live in Linlithgow.

Afterwards the air was filled with a sickening smell, heartbreaking home-made missing person posters fluttered everywhere and The Stars and Stripes appeared outside homes and flew for the remaining 3 years we lived in America.

Americans disagreed on how to react but as phrases like “War on Terror”, “Axis of Evil” and “WMD” entered the language it was clear how the World would respond.

A decade ago I could not have imagined that the events of that Tuesday morning would play such a significant role in our lives today."

Latest issue of National Clarion Member Magazine in the post

Boots & Spurs, Britain's largest cycling club member magazine is now in saddle bags across the country. We publish the magazine on behalf of the National Clarion Cycling Club twice a year.

This season's cover illustration by Garry Marshall proudly display's the club's success in getting young riders out cycling.

The club has almost doubled its membership in the the last two years.

The latest cover has featured on a number of blogs recently. Garry's illustration struck a chord with many taste-setters including Robert Newman, Claudio Franco at nascapas and Japp Biemans at Cover Junkie

Click the links to see the blogs:

coverjunkie.com
nascapas
newmanology