Use the 'hotspot'

The hotspot is the only part of the cover that guarantees visibility. It makes up the 5% of cover space at the top left hand corner and is visible when magazines are stacked with either the left hand or top of the cover is in view.

The latest issue of the redesigned Fly Fishing & Fly Tying magazine uses the hotspot to sell the magazine's core values:

• '17 NET BUSTING FLY PATTERNS'. The language is bold and the number adds value to the magazine, there is a clear benefit to buying the magazine.
• The image of the fly is aspirational, something the reader can achieve.
• The inset of an expert tying a fly shows the magazine will help its readers achieve a goal.