Tuesday, 3 July 2012

Your Horse Spring clean

I worked with Editor Julie Brown and designer Caroline Barley on Bauer's Your Horse to give the magazine a quick Spring clean.

The five main service sections were made more distinct from each other with better colour branding, and a reworked flatplan helped pace the magazine so that readers could navigate their way more easily.

A new layout system was introduced so complicated step-by-steps are easier to follow.

Although no new typefaces were introduced the style sheets were stripped of unnecessary fonts producing a bolder and clearer type hierarchy.












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